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Melofest 2024

Melofest is where for innovative youth leadership, fostering collaboration and bridging the gap between C-level executives and young voices for meaningful impact.

The event spanned two days and featured a range of activities, including Joint Discovery sessions, competitions, game show, panel discussions and more. CEOs and students will actively participate in these engaging sessions, fostering meaningful interactions and exchange of ideas.

Sponsors

Speakers

Franz Wu
CEO, Chairman & Co-Founder of YOHO
Ming Geng
Head of Social Impact and Philanthropy, Greater China, UBS AG
Vanessa Cheung
Group Managing Director of Nan Fung Development Ltd
Karen Cheung
Trustee and Chief Strategist of The D. H. Chen Foundation
Amy Lo
Chairman of UBS Global Wealth Management Asia
Felix Leung
Scientist and Climate Change Fellow of The Nature Conservancy
Ronald Lam
CEO of Cathay Pacific Airways
Gregory Van
CEO and Co-Founder of Endowus
Kevin Kam
CPO of McDonald’s Hong Kong
Emi Wong
Entrepreneur and Content Creator
Patricia Hwang
Director People of Cathay Pacific Airways
Simon Loong
CEO of WeLab
Ronna Chao
CEO of Bai Xian Asia Institute
Ming Jai
Renowned YouTuber
Francesca Sin
Former CEO of Ronald McDonald House
Jacky Lin
TV Journalist
George HongChoy
CEO of Link Asset Management
Francis Belin
President of Chrisitie’s Asia Pacific
Natalie Chung
CEO and Co-Founder of V’air
Randy Lai
CEO of McDonald's Hong Kong
Michael Moriarty
Managing Director of Hong Kong Disneyland Resort
Fred Ngan
Co-Founder of Bowtie
Don So
CEO of Humansa
Bernard Chan
Chairman of M+
Ellana Lee
Asia Managing Editor of CNN International
Catherine So
CEO of South China Morning Post
Mark Leung
CEO of J.P. Morgan China
John Tsang
Former Financial Secretary of HKSAR and Founder of Esperanza
Arthur Shek
Co-Founder of Project Melo, Managing Partner at McKinsey Hong Kong
Louisa Mak
Co-Founder of Project Melo, Ex McKinsey Consultant, and Miss Hong Kong 2015
Kenny Lam
Co-Founder of Project Melo; CEO of Two Sigma
Franz Wu
CEO, Chairman & Co-Founder of YOHO
Ming Geng
Head of Social Impact and Philanthropy, Greater China, UBS AG
Vanessa Cheung
Group Managing Director of Nan Fung Development Ltd
Karen Cheung
Trustee and Chief Strategist of The D. H. Chen Foundation
Amy Lo
Chairman of UBS Global Wealth Management Asia
Felix Leung
Scientist and Climate Change Fellow of The Nature Conservancy
Ronald Lam
CEO of Cathay Pacific Airways
Gregory Van
CEO and Co-Founder of Endowus
Kevin Kam
CPO of McDonald’s Hong Kong
Emi Wong
Entrepreneur and Content Creator
Patricia Hwang
Director People of Cathay Pacific Airways
Simon Loong
CEO of WeLab
Ronna Chao
CEO of Bai Xian Asia Institute
Ming Jai
Renowned YouTuber
Francesca Sin
Former CEO of Ronald McDonald House
Jacky Lin
TV Journalist
George HongChoy
CEO of Link Asset Management
Francis Belin
President of Chrisitie’s Asia Pacific
Natalie Chung
CEO and Co-Founder of V’air
Randy Lai
CEO of McDonald's Hong Kong
Michael Moriarty
Managing Director of Hong Kong Disneyland Resort
Fred Ngan
Co-Founder of Bowtie
Don So
CEO of Humansa
Bernard Chan
Chairman of M+
Ellana Lee
Asia Managing Editor of CNN International
Catherine So
CEO of South China Morning Post
Mark Leung
CEO of J.P. Morgan China
John Tsang
Former Financial Secretary of HKSAR and Founder of Esperanza
Arthur Shek
Co-Founder of Project Melo, Managing Partner at McKinsey Hong Kong
Louisa Mak
Co-Founder of Project Melo, Ex McKinsey Consultant, and Miss Hong Kong 2015
Kenny Lam
Co-Founder of Project Melo; CEO of Two Sigma

Don’t just take our word for it

Hear from some of our amazing CEOs.

Disneyland was built on the dreams of innovators, and I am always inspired by the next generation of dreamers and doers. I can't wait to see how you will use your talents and passions to make the world the Happiest Place!

Michael E. Moriarty
President & Managing Director, Hong Kong Disneyland

Cathay is a proud partner of Project Melo to host the Joint Discovery last week! This incredible occasion not only allows us to connect with the youth and hear their voices.

Patricia Hwang
Director People at Cathay Pacific Airways

I am thrilled to have had the incredible opportunity to serve as a Judge for Melofest 2024 Social Challenge. Witnessing the immense talent and dedication displayed by the participating youth and teams has been truly inspiring.

Felix Leung
Climate Change Fellow, The Nature Controversy Hong Kong

And the highlight of the day? The Fitness Challenge, for sure! A big shout out and thank you to the young participants. It was honour to be part of this dynamic event that is taking active role in shaping a healthier Hong Kong! We can’t imagine working without it.

Don So
CEO at Humansa

Another highlight this year? Besides hosting a Joint Discovery visit to RMHC, I had the honor of sharing the MeloFest stage with visionaries like John Tsang, Tommy Leung (Mingjai) and Mark Cheung. It was wonderful to share my belief in leadership and influence -"servant which is all about prioritizing the growth leadership," and wellbeing of your team as you lead through acts of service!

Randy Lai
CEO, McDonald's Hong Kong

As the impact partner of Project Melo, SVhk witnessed the MELO team and community grow remarkably after the first year of piloting. We're proud to have contributed to this incredible journey.

Steven Tsoi
Chief Impact evangelist at SVhk

我一向被誤認為係外向型,甚至連我自己都有呢個誤會。但自從發現原來自己係i人,我開始更加認真學習社交、同陌生人打開話題。而家嘅我,學識厚顔無吣 say 咗 hi 先然後揾方法極速暖場,畀對方做叻嗰個,自己做聽嗰個
感謝 @project.melo #iabhongkong 喉過去呢個禮拜俾機會我出去同人傾偈

Ming Jai
YouTuber

Our CEO, Ronna Chao, was also invited to participate in "Melo Feud" o— a game show involving fun CEO-student interactions that explored the differences and similarities in perspectives between the two groups. What a wonderful opportunity to hear from influential leaders, broaden horizons, and connect with fellow young aspiring leaders beyond the BX community!

Bai Xian Asia Institute

We were impressed by the energy, resourcefulness, and passion displayed by the younger generation. Hong Kong has a promising talent pipeline and continues to be a great place for finance and business to flourish!

TEYK

Event Recap

Pre-Track (By Invitation Only) 🔒

Admission to the pre-launch events is free of charge. However, it is limited to a selected group of 125 students who will receive personalized invitations. To ensure the event's quality and relevance, a screening process will be conducted to identify the most suitable candidates. We will reach out to registrants with further information at a later date.

Friday
‍21 June

Joint Discovery X 5

Experience the convergence of intellect and innovation across five exclusive Joint Discovery Sessions, featuring McKinsey, Cathay Pacific, RMHC, Nan Fung Group, and a mystery guest. CEOs engage in authentic exchanges on pressing topics, navigating business complexities, and driving social impact behind closed doors. Amidst intrigue surrounding the undisclosed guest, these sessions promise dynamic discussions, fostering transparency and sparking new perspectives. Each JD has only around 25 participants, ensuring an intimate exchange and highly interactive environment.
Beacon of Hope - Ronald McDonald House 

As I stepped through the doors of the Ronald McDonald House in Kwun Tong, a profound sense of emotion overwhelmed me. The vibrant colors, the warm smiles of the staff, and the shuffling sound of toys of children playing - all combined to create an atmosphere that felt like a much-needed oasis amidst the harsh realities these families were facing. In that moment, I was truly touched by the palpable spirit of compassion and community that permeated every corner of this remarkable place.

 

The Ronald McDonald House is so much more than just a roof over the heads of families with sick children. As I learned about its holistic approach to supporting these parents, I was filled with a deep and humbling sense of gratitude. From alleviating the immense financial burden through free accommodations, to fostering an environment of understanding and empowerment, this organization serves as a true lifeline for those navigating one of the most unimaginably difficult experiences.

 

One mother I spoke with, whose elder daughter was undergoing a cancer treatment, shared her profound appreciation for the House. "I used to juggle between my home in Tsuen Wan and Shatin Hospital for my daughter's treatment. My daughter had no time to take rest while her younger brother was eager to have my attention," she said, her eyes shining with tears of gratitude. "The stress of traveling for treatment and finding a place to stay was overwhelming, but here, we found not just a roof over our heads, but a community of support that lifted us up when we needed it most."

 

What resonated with me most was the way the House recognizes the multifaceted nature of these families' struggles. The on-site kitchen, for instance, allows parents to prepare meals tailored to their child's needs and preferences - a simple luxury that can make all the difference when a child is suffering from the side effects of cancer, like sore mouth and diarrhea. Beyond that practical support, the House serves as a gathering space where families can connect, share meals, and build a network of mutual understanding and care.

 

In witnessing the power of this communal experience, I felt a profound sense of hope that in the midst of so much uncertainty, these parents could find solace, strength, and belonging. In a world that can often feel harsh and unforgiving, the Ronald McDonald House stands as a beacon of kindness, empathy, and the unwavering belief that no one should have to face such challenges alone. As I left, my heart was simultaneously heavy with the weight of the struggles these families endure, and uplifted by the knowledge that there are organizations like this, driven by a spirit of service and a dedication to making a real, meaningful difference. It is a testament to the power of compassion, and a reminder that when we come together as a community, we can overcome even the most daunting of obstacles.

Chantelle

An Exclusive Glance Behind the Magical Castle

We were taken into the winding maze behind the park, leading us into the backstage areas of Hong Kong Disneyland. Here, we saw all the costumes and met the people who bring the magic to life, revealing the heart of Hong Kong Disneyland.

During the event, we had the privilege to hear from Michael Moriarty, the Managing Director of Hong Kong Disneyland Resort, and Mary Lam, the Director of Merchandising. They shared insights into the park’s strong, adaptable organisational culture and its deep connection to the local community. Hong Kong Disneyland embodies the principle of "Think Global, Act Local," from the unique merchandise in its stores to its positioning in the regional theme park landscape, and the distinct experience it offers within the broader context of Hong Kong tourism.

Attention to detail is a hallmark of Hong Kong Disneyland, evident in everything from the culinary offerings to the intricate design of the castle, featuring subtle Bauhinia flowers. Michael, known for his frequent walks around the park, observes visitor interactions firsthand. His keen observation noted how guests often dress as characters on their own initiative, a detail that enriches the park experience but was missed by data and traditional research.

Hong Kong Disneyland values its employees, fostering a strong sense of loyalty to its mission of bringing happiness. This commitment is reflected in how interns are treated and the special drone shows held for employees.

During our discussion, Michael emphasised Walt Disney’s words, “To all who come to this happy place.” It is not uncommon for employees at Disney to stay for several years. Michael shared how he started his career at Disney as a lifeguard during the summer, while Mary mentioned how during COVID-19 there was no other company she’d rather work for. It’s evident that the park understands the importance of its people, attracting individuals who are selfless, dedicated to spreading joy, and possess a philanthropic spirit. Mary’s involvement with Make-A-Wish, both professionally and personally, and the organisation’s contributions to local charities, attest to this ethos.

As someone who grew up in Hong Kong, I have witnessed Hong Kong Disneyland's evolution over the years, from the rides that have come and gone to the new exhibits that have opened. The park has weathered various challenges alongside the city, continually adapting while staying true to its core values and vision. This event wasn’t merely an exclusive behind-the-scenes look. It was a reaffirmation of Hong Kong Disneyland’s commitment to authenticity, youth involvement, and philanthropy. Hearing directly from the leaders who shape the park’s direction reinforced how integral these values are to its success and resilience.

Shraav (Shraavasti) Bhat

Soaring to New Heights: An Immersive Exploration of Cathay Pacific's Aviation Excellence

It’s undeniable the significant influence that Cathay Pacific has over the Aviation industry in Hong Kong. On a scorching hot Friday afternoon, a fortunate group of Melo Fest attendees got the exclusive opportunity to visit Cathay Pacific’s prestigious corporate office: Cathay Pacific City, located near the Hong Kong International Airport. They were able to gain a sneak peek into the aviation industry under the captivating theme of “Aviation Excellence Unveiled – Insights, Experience, and Leadership”.

The event commenced with a warm welcome by Patricia Hwang, the Director People at Cathay Pacific. She held a small online quiz on some intriguing facts about Cathay. Who knew that Cathay Pacific was involved in e-commerce and hospitality, but not cleaning its aircrafts which we found out was outsourced to another company?

Following this, attendees engaged in a Fireside Chat with three remarkable Cathay Pacific employees, each holding distinct roles: a Pilot, a Digital Manager, and the Head of End-to-End Customer Experience & Strategy. They shared their experiences at Cathay and the inspiring stories that led them there. The insightful conversation between the three individuals highlighted the central focuses of Cathay: their customers and their leadership. The company places a strong emphasis on customer-centric design, ensuring the best possible customer experience.

After the captivating Fireside Chat, attendees split into two groups to explore various offices and facilities at Cathay Pacific City. They visited the beautifully designed Integrated Operations Centre (IOC) office, the bustling "Street" where employees pass by on their way to their offices, and the Mock Flight Cabin used by Cabin Crew to simulate the in-flight experience for passengers.

The IOC office was incredibly designed to facilitate seamless communication between closely related teams. Attendees also got to meet Francesc Torres, Head of IOC, who shared insights about the department's purpose and values.

The "Street" served as a common area for Cathay employees, featuring restaurants, cafes, a souvenir shop, a promotion area, and other facilities. It also led to a Cabin Crew Lounge, where Cabin Crew and the Pilot and his team come to relax and get a break from work.

Lastly, attendees visited the Mock Flight Cabin, where they had the opportunity to enjoy Cathay Delight, the iconic mocktail, and learned how to serve drinks to passengers. The whole tour provided an eye-opening experience into the diverse roles and places that fuel Cathay.

As attendees reconvened in the meeting room where the Fireside Chat took place, they were privileged to meet the CEO of Cathay Group, Ronald Lam. They gained valuable insights into his journey coming into Cathay and the discipline required to sustain peak performance in a CEO role. Originally an Investment Banker, Ronald found that the industry lacked purpose, leading him to apply for the role of Management Trainee at Cathay, a decision he never regretted. Ronald emphasized the unique and supportive work culture at Cathay, stating that many employees who leave end up returning due to its can-do, thoughtful, and progressive environment.

Towards the end of the discussion, two quotes from Ronald resonated deeply with the attendees. Firstly, "Do what you love, then love what you do." This reminded them to persevere through challenges and obstacles by remembering their passion. Secondly, "Leading yourself comes first." This emphasized the importance of aligning one's actions with leadership values in order to effectively influence others.

Overall, the event provided an enriching experience, leaving attendees inspired and motivated by the remarkable culture and achievements of Cathay Pacific.

Abdullah

Diving into value-driven family business and philanthropy: an impeccable exploration of sustainability and compassion

 

Amidst small talk and joyous laughter, the joint discovery with Nan Fung Group and the D. H. Chen Foundation commences with a tour through Nan Fung's latest landmark project – AIRSIDE. Led by senior docents, the tour encapsulates multiple sustainable highlights within the mall. An urban farm allows tenants and nearby residents to plant their own vegetables, while a unique insect hotel enhances biodiversity in the city. Decorative bronze-coloured fibre coatings made from recycled plastic bottles are omnipresent throughout the mall. The occasional meeting with fluffy friends inside the premises and provision of outdoor spaces has proven that AIRSIDE aims to provide a pet-friendly environment. These features go beyond what one would typically expect to find in a shopping complex.

 

After the tour, we were brought to the office tower above the mall. With the topic of the joint discovery, you may wonder about the relationship between Nan Fung Group and the D. H. Chen Foundation. The answer lies here – in fact, Dr. D. H. Chen is the founder of the Nan Fung Group, and his family members now lead both entities.

 

Kicking off the session, Garrick, the Head of Sustainability and Shared Values at Nan Fung Group, delivers an insightful presentation on the company's sustainability framework. With an engaging opening, his sharing goes beyond the typical sustainability talk you would expect from a corporation. It refrains from flaunting enormous numbers and instead generously shares the framework for creating sustainability impact. Not only does it provide me with a deeper understanding of what sustainability truly entails, but it also sparks me to rethink effective strategies for creating a material impact within an institution.

 

The session is followed by a fireside chat with Karen, the Chief Strategist of the D. H. Chen Foundation, moderated by Melo Co-founder Kenny. The D. H. Chen Foundation, which aims to build a compassionate society, consists of five institutes that organize and engage in multiple social initiatives. For instance, Project Fuel provides financial aid to small NGOs during COVID to facilitate their sustainable operation, the scholarship program supports local undergraduates who aspire to make a greater social commitment, and various events promote the idea of mindfulness and wellbeing.

 

In contrast to many family businesses that tend to operate their business and charity arms separately, the Nan Fung Group and the D. H. Chen Foundation are an exception. The family firmly believes in building synergies between the two entities to amplify their impact. This shared approach is evident in their collaborative efforts. For example, youth empowerment cannot be fully achieved without adequate career support, and the involvement of corporations is deemed crucial in this regard.

 

The joint discovery provided us with space to reimagine – reimagining the character of a mall in the urban setting, reimagining the significance of sustainability in the corporate context, and reimagining the impact that could be brought by collaboration between a business arm and philanthropic arm. I believe that's the spirit of youth – be open-minded and be reflective.

Evelyn Lam

Behind Managing Consulting: Embracing Change, Continuous Learning, and Making a Societal Impact

In McKinsey…

The future isn't always what you expect. When Arthur joined McKinsey as his first job, he envisioned it as a stepping stone into private equity or hedge funds. Fast forward 15 years, and he's still there, captivated by the learning journey, the diversity, and the inspiring workspace. At McKinsey, projects shift every six months, spanning industries from pharmaceuticals to logistics and countries from Brazil to India. The variety of problems to solve keeps the work endlessly fascinating.

The Intrigue of Consulting

Having spent some time in the consulting industry myself, I find such problem-solving processes intriguing. It involves quickly grasping the crucial aspects of a subject and devising holistic solutions. I break down subjects, connect the dots, and develop my own perspective. Best practices, methodologies from books, or observations from daily life—all contribute to the solution. Finally, when advising people, it’s crucial to be direct and concise, especially when dealing with executives who have limited time and attention.

Pushing Beyond Comfort Zones

As a consultant and problem-solver, continuous learning is essential. Arthur, as a partner, constantly pushes himself out of his comfort zone to stay ahead and adapt to changing environments. It's crucial to convey this to CEOs as well: past success doesn't guarantee future success. Convincing experienced leaders to change their tried-and-true methods is tough but necessary. Practices and perspectives must evolve with the world, maintaining an open mind and a learning mindset.

The Power of an Inspiring Environment

Learning alone can be demotivating, which is why I resonated with Arthur's point about an inspiring environment. Being surrounded by motivated, like-minded individuals who think critically and are open-minded is invaluable. This applies not just to work but to life as well.

I once worked in such an environment, where we researched industries and companies, identifying opportunities and challenges amidst vast information. We shared ideas, challenged each other's research, and enjoyed the synergy. This is what I understand about McKinsey—it’s a place for talented individuals to synergize.

Continuing to Make an Impact

"McKinsey is in the position of making impacts." It gathers talented problem-solvers and thinkers from around the world and has established expertise and status. Corporations and CEOs often turn to McKinsey consultants for solutions, making necessary changes to maintain success. I value this a lot, about being able to turn my perspectives into societal value.

However, scaling such a network while maintaining quality is challenging. Arthur mentioned the growing partnership structure at McKinsey, built on trust. Aligning values, interests, and conduct is critical for long-term success. Job seekers often mold themselves to fit elite companies like McKinsey, but how sustainable and genuine is that? I think as a student, we should pause and consider our ultimate goals and McKinsey's role in our journey, rather than just following a predefined path to success.

Finally, I'd like to thank Melo for facilitating this discussion. It gave us a moment to reflect, ask, and learn. I hope that through such opportunities, we can all find and pave our own paths to success, guided by the wisdom of successful leaders

Peter

Main Day (Join with Registration) 🎉

On this day, a total of 250-300 students will have the opportunity to attend the event through registration, which can be purchased through our shop.

Saturday
22 June

Melo Museum

⁠A collection of personal objects treasured by our previous fellows that narrate stories in Project Melo in from first-person angles. A museum dedicated to authenticity, intergenerational friendships, struggles and growth.

Melo Stories

The opening session of Melofest features a delightful play by three former fellows, cleverly intertwining the concept of "Melo" with their personal journeys in the Melo Kingdom. Through humor and storytelling, they highlight self-discovery and growth as they embark on the quest for the coveted Melo Crown, setting the stage for an event filled with inspiration and creativity.

Panel Discussion - Leadership & Influence

Explore how leaders and influencers shape today's world. Learn how visionary leaders drive change, inspire the new generation, and make a lasting impact. Gain insights and guidance to embrace transformation and lead towards a brighter future.

Social Challenge

Social Challenge is where CEOs and youths will form teams to find an innovative solution to Climate Change issues within 4 months. Teams will take the stage to present their innovative solutions and engage in a dynamic Q&A session.
Judges
Pitching Teams
More Details

Panel Discussion - Her Power

A transformative session dedicated to empowering youth and women across Asia. Through genuine dialogue and inspiration, this dynamic platform showcases accomplished women leaders from diverse industries, fostering discussions on female leadership, empowerment, and support. Participants engage in conversations ranging from harnessing the potential of social media to digital development, reinforcing the importance of women's voices and contributions in shaping the future.
More Details

Melo Feud

A game show that blends the essence of The Family Feud with the excitement of corporate-student interaction! Melo CEOs and students will compete a series of entertaining challenges, exploring different topics and uncovering the intriguing differences in their perspectives. Through fun and engaging questions, discover what CEOs should understand about the new generation and unravel the unique needs of young adults.
More Details

Private Dinner - Talent show (By Invitation Only)

An exclusive and unforgettable evening at our private Dinner Party, the perfect finale to MELOFEST. By invitation only, this gathering will bring together distinguished guests including event speakers, sponsors, influential figures, and Melo key students to celebrate.
Performer

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