Co-Creation in 2021

Group 1
PressLogic

Theme
Poverty and income inequality

2021 Melo Fellows
David Chau, Jacey Cheng, Jeanie Au

2021 Melo CEO
Ryan Cheung - CEO & Founder of PressLogic

About the Co-Creation
We make use of PressLogic’s social media reach to drive participation in volunteering activities that target the poverty. We came up with a campaign to raise awareness to the work of HandsOn Hong Kong through effective storytelling on social media and to encourage more youth joining the NGO’s volunteering activities.

Social Impact
Leveraging the reach of social media to the younger generation in Hong Kong, the video successfully drew the attention from part of our community, with a total of more than 60,000 views!

Group 1
PressLogic

Theme
Poverty and income inequality

2021 Melo Fellows
David Chau, Jacey Cheng, Jeanie Au

2021 Melo CEO
Ryan Cheung - CEO & Founder of PressLogic

About the Co-Creation
We make use of PressLogic’s social media reach to drive participation in volunteering activities that target the poverty. We came up with a campaign to raise awareness to the work of HandsOn Hong Kong through effective storytelling on social media and to encourage more youth joining the NGO’s volunteering activities.

Social Impact
Leveraging the reach of social media to the younger generation in Hong Kong, the video successfully drew the attention from part of our community, with a total of more than 60,000 views!

Group 2
WeBank

Theme
Poverty and income inequality

2021 Melo Fellows
Dash Tong, Lily Lee, Karen Wong

2021 Melo CEO
David Ku - CEO of Webank Co Ltd.

About the Co-Creation
Our co-creation project emphasized on poverty and income inequality. To alleviate the phenomenon of moonlight clan and working poor among youth in Hong Kong, we dug deep into the root causes of youth poverty and found that nurturing healthy spending habits and planning budgets among youth is the key to address this social issue.

Social Impact
One of the key takeaways is that success should not be solely determined by results. As the saying goes, “a journey of a thousand miles begins with a single step”, the past six months have equipped us for our future journey with experiences and fruitful advices.

Group 2
WeBank

Theme
Poverty and income inequality

2021 Melo Fellows
Dash Tong, Lily Lee, Karen Wong

2021 Melo CEO
David Ku - CEO of Webank Co Ltd.

About the Co-Creation
Our co-creation project emphasized on poverty and income inequality. To alleviate the phenomenon of moonlight clan and working poor among youth in Hong Kong, we dug deep into the root causes of youth poverty and found that nurturing healthy spending habits and planning budgets among youth is the key to address this social issue.

Social Impact
One of the key takeaways is that success should not be solely determined by results. As the saying goes, “a journey of a thousand miles begins with a single step”, the past six months have equipped us for our future journey with experiences and fruitful advices.

Group 3
Lynk

Theme
Health and aging

2021 Melo Fellows
Jacky Ng, Jessica Sze, Vanessa Tse

2021 Melo CEO
Peggy Choi - CEO & Founder of LYNK

About the Co-Creation
To promote the message of workplace inclusion, we produced a 5-minute documentary video showcasing the situation of a cerebral palsy patient in his workplace. Despite his disability and difficulty in conveying clear day-to-day messages with co-workers, he could still assume the role of a project manager and achieve outstanding performance.

Social Impact
We broadcasted the final version of the documentary during the Melo graduation ceremony to amplify the awareness of workplace inclusion. All of our fellows were touched by the story of "Abilities Can Overcome Disabilities." We should not underestimate the performance of an SEN employee, while in most cases, we should treat and support them like every one another.

Group 3
Lynk

Theme
Health and aging

2021 Melo Fellows
Jacky Ng, Jessica Sze, Vanessa Tse

2021 Melo CEO
Peggy Choi - CEO & Founder of LYNK

About the Co-Creation
To promote the message of workplace inclusion, we produced a 5-minute documentary video showcasing the situation of a cerebral palsy patient in his workplace. Despite his disability and difficulty in conveying clear day-to-day messages with co-workers, he could still assume the role of a project manager and achieve outstanding performance.

Social Impact
We broadcasted the final version of the documentary during the Melo graduation ceremony to amplify the awareness of workplace inclusion. All of our fellows were touched by the story of "Abilities Can Overcome Disabilities." We should not underestimate the performance of an SEN employee, while in most cases, we should treat and support them like every one another.

Group 4
JIA Group

Theme
Health and aging

2021 Melo Fellows
Agnes Lam, Alice Dong, Maggie Lo

2021 Melo CEO
Yenn Wong - CEO & Founder of JIA Group

About the Co-Creation
Our co-creation project is about bringing happiness through food to the community. Of course, food that tastes and looks delicious makes us feel good, but it’s even better when those foods and ingredients are nutritious and brings happiness to the brain.

Social Impact
A great takeaway from the project is the idea of food being our fuel. We can always hear “we will become what we eat”. This doesn’t only relate to our physical health, but our mental health as well as the right foods and ingredients can stimulate our brain to bring more positive feelings. 

Group 4
JIA Group

Theme
Health and aging

2021 Melo Fellows
Agnes Lam, Alice Dong, Maggie Lo

2021 Melo CEO
Yenn Wong - CEO & Founder of JIA Group

About the Co-Creation
Our co-creation project is about bringing happiness through food to the community. Of course, food that tastes and looks delicious makes us feel good, but it’s even better when those foods and ingredients are nutritious and brings happiness to the brain.

Social Impact
A great takeaway from the project is the idea of food being our fuel. We can always hear “we will become what we eat”. This doesn’t only relate to our physical health, but our mental health as well as the right foods and ingredients can stimulate our brain to bring more positive feelings.

Group 5
The Commons Project, YouTrip

Theme
Digital literacy and inclusion

2021 Melo Fellows
Hogan Wong, Stephen Lam, Alpha Lam, Natalie Ma

2021 Melo CEO
Jennifer Zhu Scott - Executive Chairman of The Commons Project
Caecilia Chu - CEO & Co-Founder of YouTrip

About the Co-Creation
We believe that data privacy and information authentication are especially crucial to us in this age of time. Hence, we created a website and mini game to raise awareness towards fake news and leakage of personal data.

Social Impact
The mini game reminds people the importance of data privacy and dangers of misinformation. The website also outlines the causes and consequences of abusing data, which help users better navigate through the digital world in the future.

Website: https://commonsense-melo.com/

Group 5
The Commons Project, YouTrip

Theme
Digital literacy and inclusion

2021 Melo Fellows
Hogan Wong, Stephen Lam, Alpha Lam, Natalie Ma

2021 Melo CEO
Jennifer Zhu Scott - Executive Chairman of The Commons Project
Caecilia Chu - CEO & Co-Founder of YouTrip

About the Co-Creation
We believe that data privacy and information authentication are especially crucial to us in this age of time. Hence, we created a website and mini game to raise awareness towards fake news and leakage of personal data.

Social Impact
The mini game reminds people the importance of data privacy and dangers of misinformation. The website also outlines the causes and consequences of abusing data, which help users better navigate through the digital world in the future.

Website: https://commonsense-melo.com/

Group 6
Hang Lung Properties, Shui On Land

Theme
Climate change

2021 Melo Fellows
Laila Albuquerque, Marie Sun, Natalie Karen, Whitney Yu

2021 Melo CEO
Adriel Chan - Vice Chairman of Hang Lung Properties
Stephanie Lo - Executive Director, Shui On Land

About the Co-Creation
With the focus on slowing down climate change, we collaborated with Shui On Land and hosted a Sustainable Food Competition during its restaurant week. The competition aims at driving awareness and interest in sustainable food, bringing internal tenants and external customers to instill permanent socio-economic change within operations.

Social Impact
We have launched a "Sustainable Food Competition" in Shui On Land XinTianDi during its TIANDI restaurant week in September. Through the event, we have successfully educated over 10 F&B tenants about different level of vegetarianism, ways to calculate the environmental effect and the nutrition value of a dish. They have learnt more about the relationship between vegetarian diet and climate change.

Group 6
Hang Lung Properties, Shui On Land

Theme
Climate change

2021 Melo Fellows
Laila Albuquerque, Marie Sun, Natalie Karen, Whitney Yu

2021 Melo CEO
Adriel Chan - Vice Chairman of Hang Lung Properties
Stephanie Lo - Executive Director, Shui On Land

About the Co-Creation
With the focus on slowing down climate change, we collaborated with Shui On Land and hosted a Sustainable Food Competition during its restaurant week. The competition aims at driving awareness and interest in sustainable food, bringing internal tenants and external customers to instill permanent socio-economic change within operations.

Social Impact
We have launched a "Sustainable Food Competition" in Shui On Land XinTianDi during its TIANDI restaurant week in September. Through the event, we have successfully educated over 10 F&B tenants about different level of vegetarianism, ways to calculate the environmental effect and the nutrition value of a dish. They have learnt more about the relationship between vegetarian diet and climate change.

Group 7
McDonald’s Hong Kong

Theme
Climate change

2021 Melo Fellows
Jenna Sun, Shiny Ho, Fiona Ho, Inky Ip, Joyce Yeung

2021 Melo CEO
Randy Lai - CEO of McDonald's Hong Kong

About the Co-Creation
In the first half of 2021, we collaborate with Project Melo and McDonalds Hong Kong to co-create a B2B2C project on the theme climate change. We worked closely with Randy who gave us tremendous motherly advice and support on designing a self-illustrated children's book for Happy Meal. She has taught us many professional marketing and ESG knowledge to add on our original ideas.

Social Impact
McDonald's Hong Kong having a huge segment of young customers, especially children, our goal is to educate them on the awareness of climate action. We designed some daily micro-tasks that people were not aware of, but can create a significant impact when a crowd do together and accumulate. Our children’s book has published in July summer accompanied with the launch of a 21-days challenge campaign. We also explained our vision and mission on a mini-site in details.

Website: https://mcdclimatemission.com/

Group 7
McDonald’s Hong Kong

Theme
Climate change

2021 Melo Fellows
Jenna Sun, Shiny Ho, Fiona Ho, Inky Ip, Joyce Yeung

2021 Melo CEO
Randy Lai - CEO of McDonald's Hong Kong

About the Co-Creation
In the first half of 2021, we collaborate with Project Melo and McDonalds Hong Kong to co-create a B2B2C project on the theme climate change. We worked closely with Randy who gave us tremendous motherly advice and support on designing a self-illustrated children's book for Happy Meal. She has taught us many professional marketing and ESG knowledge to add on our original ideas.

Social Impact
McDonald's Hong Kong having a huge segment of young customers, especially children, our goal is to educate them on the awareness of climate action. We designed some daily micro-tasks that people were not aware of, but can create a significant impact when a crowd do together and accumulate. Our children’s book has published in July summer accompanied with the launch of a 21-days challenge campaign. We also explained our vision and mission on a mini-site in details.

Website: https://mcdclimatemission.com/

Interested to know more about Project Melo 2023?

Details of application